How Do We Make Bev/Al a Part of a Life Well Lived?
The article explores changing consumer preferences and the growing demand for thoughtfully made products that complement everyday moments and meaningful experiences. For Mercenary Premier, that philosophy aligns closely with the work we do—supporting wineries and beverage brands with the infrastructure and expertise needed to move from idea to finished package.
We were honored to be featured by Kane’s Beverage News Daily as part of the broader conversation around the future of beverage alcohol and how brands are creating products that fit into a modern, experience-driven lifestyle. As the beverage industry continues to evolve, flexible production partners play an increasingly important role in helping new concepts come to life.
The article explores changing consumer preferences and the growing demand for thoughtfully made products that complement everyday moments and meaningful experiences. For Mercenary Premier, that philosophy aligns closely with the work we do—supporting wineries and beverage brands with the infrastructure and expertise needed to move from idea to finished package.
From custom crush and formulation support to bottling, canning, kegging, and bag-in-box packaging, our focus is on providing flexible solutions that allow founders and producers to stay focused on building great brands. We believe that production should be a partnership, one that respects the vision behind every product and helps bring it to market with confidence.
As consumer expectations continue to shift, we're excited to support the next generation of beverage companies and to contribute to a future where great drinks are part of a life well lived.
Read the original article here: How Do We Make Bev-Al a Part of a Life Well Lived?
Fledging co-packer Mercenary Premier buys TWE California facility
The article explores how Mercenary Premier has evolved from a mobile packaging operation into a full-service production partner. With the addition of this facility, we are able to support clients through every stage of the process—from grape reception and fermentation to bottling, canning, kegging, and other packaging formats.
We were proud to be featured by Just Drinks following our acquisition of the former Treasury Wine Estates production facility in Edna Valley. The coverage highlighted Mercenary Premier's continued growth and our expansion into comprehensive custom crush, winemaking, and packaging services for wineries and beverage brands across California.
The article explores how Mercenary Premier has evolved from a mobile packaging operation into a full-service production partner. With the addition of this facility, we are able to support clients through every stage of the process—from grape reception and fermentation to bottling, canning, kegging, and other packaging formats.
Our approach remains simple: provide flexible, operator-led solutions without competing with the brands we serve. By focusing exclusively on custom production, we can offer wineries the infrastructure, technical expertise, and hands-on support needed to bring their products to market with confidence.
The Edna Valley facility represents an important investment in the future of Central Coast wine production. We are excited to continue building relationships with growers, winemakers, and beverage producers while expanding access to high-quality custom crush and packaging services in San Luis Obispo County.
Read the original article here: Fledgling Co-Packer Mercenary Premier Buys TWE California Facility
How Treasury Wine Estates' U.S. Winery Sale Will Impact Treasury Wine Estates
The piece highlights Mercenary Premier's purchase of the Edna Valley facility as part of Treasury Wine Estates' broader effort to align its production footprint with evolving market demands. For our team, the acquisition represents an opportunity to build on an already established winemaking legacy while creating a dedicated resource for wineries and beverage producers throughout the region.
Mercenary Premier was recently referenced by Simply Wall St in its coverage of Treasury Wine Estates' strategic restructuring and the sale of the Baileyana production facility in San Luis Obispo County. The article examined the transaction from an investor perspective while noting the role the acquisition plays in the future of wine production on California's Central Coast.
The piece highlights Mercenary Premier's purchase of the Edna Valley facility as part of Treasury Wine Estates' broader effort to align its production footprint with evolving market demands. For our team, the acquisition represents an opportunity to build on an already established winemaking legacy while creating a dedicated resource for wineries and beverage producers throughout the region.
Our vision has always been straightforward: provide flexible, operator-led solutions for custom crush, bottling, canning, and beverage production without competing with the brands we serve. By focusing exclusively on client production, we can offer the infrastructure, technical expertise, and hands-on support needed to help wineries bring their products from harvest to final package.
We are proud to continue investing in San Luis Obispo County and grateful to see Mercenary Premier recognized as part of the ongoing conversation about the future of the California wine industry.
Read the original article here: How Treasury Wine Estates' U.S. Winery Sale Will Impact Treasury Wine Estates Investors
Mercenary Premier Acquires Edna Valley Facility to Launch Comprehensive Winemaking Services
The article highlights the vision behind Mercenary Premier: combining decades of operational and winemaking experience to create a dedicated production partner focused entirely on client success. With services ranging from custom crush and bulk wine production to bottling, canning, and laboratory support, our goal is to provide flexible solutions for brands at every stage of growth.
We were honored to be featured by Wine Business following the acquisition of our new Edna Valley production facility and the launch of Mercenary Premier's expanded custom crush and winemaking services. The announcement marks an exciting new chapter for our team and our continued commitment to serving wineries and beverage brands throughout California.
The article highlights the vision behind Mercenary Premier: combining decades of operational and winemaking experience to create a dedicated production partner focused entirely on client success. With services ranging from custom crush and bulk wine production to bottling, canning, and laboratory support, our goal is to provide flexible solutions for brands at every stage of growth.
The Edna Valley facility offers more than 43,000 square feet of production space and positions Mercenary Premier to support a wide range of projects while maintaining the hands-on approach that has always defined our work. We believe great production starts with strong partnerships, technical expertise, and a deep respect for the people and brands we serve.
For us, this investment is about more than expansion—it's about building long-term infrastructure for the Central Coast wine industry and creating a place where wineries can confidently move from harvest through final packaging with one trusted team.
Read the original article here: Mercenary Premier Acquires Edna Valley Facility to Launch Comprehensive Winemaking Services
Mercenary Premier Acquires Edna Valley Facility to Launch Comprehensive Winemaking Services
We were proud to be featured by Wine Industry Advisor following the acquisition of our new Edna Valley production facility and the launch of Mercenary Premier's expanded custom crush and winemaking services. The announcement marked an important milestone for our team and our continued investment in the Central Coast wine industry.
The article highlights our evolution from mobile bottling and canning services into a full-scale production partner offering custom vinification, bulk wine services, laboratory support, and flexible packaging solutions. By combining Jason Fullmer's operational experience with Josh Baker's decades of winemaking leadership, Mercenary Premier was built to support brands from harvest through final package.
Located in the heart of Edna Valley, the facility provides the infrastructure needed to serve wineries and beverage producers at a variety of scales while remaining focused on one mission: helping other brands succeed. Unlike many wineries that balance custom work alongside their own labels, Mercenary Premier exists exclusively to provide production, packaging, and winemaking services for clients.
For us, this expansion represents more than a new building. It reflects our belief that independent wineries deserve an experienced, operator-led partner that understands every stage of the process—from vineyard to bottle, can, keg, or bag-in-box. We are excited to continue investing in San Luis Obispo County and supporting the next generation of Central Coast beverage brands.
Read the original article here: Mercenary Premier Acquires Edna Valley Facility to Launch Comprehensive Winemaking Services
DAOU property in SLO purchased by local names. What’s in store for the facility?
The article highlighted the partnership between Jason Fullmer and Josh Baker and the vision behind building Mercenary Premier as a dedicated custom crush, winemaking, and packaging operation in San Luis Obispo County.
We were honored to be featured by The San Luis Obispo Tribune following our acquisition of the former Baileyana Winery production facility in Edna Valley. The article highlighted the partnership between Jason Fullmer and Josh Baker and the vision behind building Mercenary Premier as a dedicated custom crush, winemaking, and packaging operation in San Luis Obispo County.
The story explores what makes Mercenary Premier different: an operator-led business focused exclusively on supporting other brands. Rather than producing our own label or operating a tasting room, our mission is to provide custom crush, bottling, canning, and winemaking services for wineries and beverage companies throughout the Central Coast and beyond.
The article also notes the scale of the Edna Valley facility, which includes more than 43,000 square feet of production space and will be fully operational for the 2026 harvest. For us, the investment represents more than growth—it reflects our long-term commitment to the Central Coast wine industry and to building a business rooted in local relationships, technical expertise, and flexible production solutions.
As Josh shared with The Tribune, Mercenary Premier was created by combining decades of winemaking experience with a shared belief that independent brands deserve a dedicated production partner. We are proud to continue investing in Edna Valley and look forward to helping wineries and beverage producers bring exceptional products to market.
Read the original article here: DAOU property in SLO purchased by local names. What’s in store for the facility?